Each appearance contains its own settings of the following properties:
•Material
•Environment
•Textures
•Lights
•Colors
•Shadows
•Object Visibility, Rotation and Scale
•Camera Zoom Limits
•Image and Particle Effects
When publishing scene, appearance menu will be visible by default. But you can turn off "Include appearance menu" option.
Appearance menu looks like this in published scene. And can be activated by pressing left arrow, which is coming in the scene
Press left arrow
Appearance menu in published scene